Advertising on TV channels

People are accustomed the things they were told and shown on TV. Picture, sound, motion, color and nowadays the usage of IT - everything opens unlimited possibilities for creative materials makers: the customer will be satisfied. Another one moment is selectivity of audience. Washing powders for instance are more often advertised during talk-shows for women and soap-operas. And autos and other products for men are advertised during sport translations and political programs. In order to achieve best results from advertising it is strictly recommended to plan carefully its usage. It is like modern powerful highly-precise weapon – if one do not know how to use it can be harmful. But if everything is done properly, banged in a goal, TV-advertising in Russia or CIS countries will rank good dividends.

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Radio advertising is conceived by most part of audience very easy and without negative emotions. It is perhaps closely connected with theatre. But the stage is imagination of the audience that is active participant of the process. Appearance of the heroes of the advertising is very often imagined by people on their own but they bear in mind the product advertising. Undoubtedly radio is the most familiar among mass-medias. It speaks to us in private as a friend. Another one advantage of radio advertising is operability. Advertiser can hear his advertising on the air in a couple of days after it is ordered. Naturally it is not to forget about mass coverage of the audience then radio set is available for most people, takes less place and radio programs are as sound background and do not disturb when working and having rest. Add here relative cheapness of radio advertising making. The picture is very attractive. Radio is a perfect advertising vehicle!

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People see every day a lot of examples of outdoor advertising. The opinion of a person about advertised product depends much on how quality, colorful and flavorful is an element of outdoor advertising. Naturally it is to take into account, that outdoor advertising should concisely but clearly, expressively and with simple words carry necessary information to potential consumers. In case all these conditions are fulfilled outdoor advertising will bring perfect result in Russia.

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However, despite nowadays diversity of advertising possibilities advertising in press did not lost its actuality and effectiveness: big companies spend billions of dollars on advertising in press per year. But one should not think that press advertising is a portion of business magnates with valuable budgets. Quite to the contrary – this type of advertising is available for small and medium companies which are ready to spend modest amounts for promotion. Another one advantage is locality. For instance, small restaurant does not need to place advertising on TV channel whose broadcasting grasps the whole country. Advertising in a local newspaper is enough. The same is with the target audience – the same people buy one or another newspapers and magazines and it means that advertising will be got by those people it was addressed to. And another one advantage of advertising in press is a possibility to supply potential client with more volume of information in comparison with television. Advertising in press in spite of other types of ways of delivery of information to consumer does not lose its positions!

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Such advertising is cheaper than TV one and sometimes even cheaper than in press. But its effectiveness is very high and it is confirmed by a lot of studies. Advertising on transport influences positively on the image of the brand, its recognizability. This type of advertising works perfectly in combination with others. Especially when “massive attack” – active and long-term advertising campaign is carried out. Automobile is not only means of transportation but it is a mean for advertising promotion too!

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